Other companies like Veritas Prep have taken on established industries: Apple: The iPhone fused the mobile phone with the computer and forever changed the marketplace, dethroning Motorola's RAZR as the coolest phone ever (though it's still the all-time bestseller). Beatport: This little-known but visionary retailer, which sells dance music online, quickly distinguished itself by offering CD-quality WAV files of songs without the digital rights management sharing and burning restrictions found on iTunes. Forever 21: This young women's discount emporium has become adept at taking runway fashion and street trends and turning them into easy-on-the-pocketbook looks. Dance-music filled, display-happy retail spaces make shoppers feel more like they're on Rodeo Drive than in a Kmart. Google: Google is supplanting Microsoft as the globe's software leader, and it's doing so with free applications such as Gmail and Google Docs, stored in the web's "cloud." Google offers freedom but at the cost of privacy. Netflix: This web-based upstart took on brick-and-mortar video rental stores such as Blockbuster and won with its no-penalties policy, low monthly fees and quick mail-based turnaround. Pinkberry: Though the concept was a copy of an overseas trend, Pinkberry was the first with the flavor in the United States. It has helped revive a moribund frozen yogurt retail scene that hasn't seen this much action since the 1980s. UFC: Ultimate Fighting Championship's successful take on rough-and-tumble mixed martial arts wasn't always a cash cow. UFC's owners didn't see a dime until the 2005 debut of reality show The Ultimate Fighter. Now MMA is challenging boxing as America's favorite bout.
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